{"id":27008,"date":"2023-02-23T19:13:51","date_gmt":"2023-02-23T18:13:51","guid":{"rendered":"https:\/\/initala.com\/?p=27008"},"modified":"2025-12-28T17:56:57","modified_gmt":"2025-12-28T16:56:57","slug":"gli-strumenti-per-la-seo","status":"publish","type":"post","link":"https:\/\/initala.com\/en\/gli-strumenti-per-la-seo\/","title":{"rendered":"TOOLS FOR SEO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"27008\" class=\"elementor elementor-27008\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-909181e elementor-section-stretched elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-eae-slider=\"93930\" data-id=\"909181e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b1a7bd\" data-eae-slider=\"10714\" data-id=\"64b1a7bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-2e26f5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-eae-slider=\"68126\" data-id=\"2e26f5bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-486b4a32\" data-eae-slider=\"32198\" data-id=\"486b4a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543e7a4 elementor-widget elementor-widget-image\" data-id=\"543e7a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/initala.com\/wp-content\/uploads\/seo-1536x1024.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-27032\" alt=\"&quot;&quot;\" srcset=\"https:\/\/initala.com\/wp-content\/uploads\/seo-1536x1024.jpg 1536w, https:\/\/initala.com\/wp-content\/uploads\/seo-18x12.jpg 18w, https:\/\/initala.com\/wp-content\/uploads\/seo.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723061b9 elementor-widget elementor-widget-heading\" data-id=\"723061b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tools for seo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70386e1 elementor-widget elementor-widget-spacer\" data-id=\"70386e1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f6b0f0 elementor-widget elementor-widget-text-editor\" data-id=\"64f6b0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\" data-start=\"319\" data-end=\"708\">SEO is a set of strategies and techniques aimed at increasing the organic (non-paid) visibility of any website in search engine results.\nThe acronym stands for Search Engine Optimization, which literally means optimizing for search engines.\nIn other words, SEO includes everything that helps a website improve its position on Google.<\/p><p style=\"text-align: left;\" data-start=\"710\" data-end=\"1101\">It is a web marketing activity that differs from SEA (Search Engine Advertising).\nSEA includes all actions aimed at gaining visibility through paid ads.\nAs a result, SEM (Search Engine Marketing) encompasses both activities, allowing brands to work with both organic and paid strategies.\nFor this reason, it is useful to distinguish between the two approaches.<\/p><p style=\"text-align: left;\" data-start=\"1103\" data-end=\"1521\">To better understand this, let\u2019s look at what SEO really means. Imagine searching on Google for the keyword \u201cred shoes\u201d.\nGoogle will then return the most relevant results based on the words entered.\nSpecifically, in the top three positions of the organic search results, after the sponsored ads, we will find the most relevant content.\nThis result reflects the work done through SEO.<\/p><p style=\"text-align: left;\" data-start=\"1523\" data-end=\"1907\">The latter is divided into two areas: onsite SEO and offsite SEO.\nOnsite SEO includes all the actions carried out within the website to improve its optimization for search engines.\nOffsite SEO, on the other hand, focuses on what happens outside the website\u2019s domain.\nIn short, the former works on the internal structure, while the latter strengthens external authority.<\/p><p>The elements of offsite Seo:<\/p><ul><li>Backlinks, external links pointing to our site<\/li><li>Digital PR<\/li><li>Social media<\/li><\/ul><p>Tools for seo:<\/p><ul><li><a href=\"https:\/\/it.semrush.com\/\">Semrush<\/a><\/li><li><a href=\"https:\/\/www.seozoom.it\/\">Seozoom<\/a><\/li><li><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming frog<\/a><\/li><li><a href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/\">Ubersuggest<\/a><\/li><li><a href=\"https:\/\/answerthepublic.com\/\">Answer the public<\/a><\/li><\/ul><p>However, we must consider that user search today is increasingly complemented by voice search alongside traditional queries.\nIn fact, with the growing adoption of devices such as Alexa, Siri, and Google Assistant, it becomes necessary to rethink language from an SEO perspective.\nAs a result, there is increasing discussion around PASO, or Personal Assistant Engine Optimization.\nThis new approach to optimization is no longer designed solely for search engines that scan millions of textual and visual data; instead, it increasingly aligns with natural language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8a15c3 elementor-widget elementor-widget-elementskit-social-share\" data-id=\"3b8a15c3\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-282a91e\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-8f02ff5\" data-social=\"twitter\">\n                    <div class=\"twitter\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-twitter\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-a4cbf40\" data-social=\"linkedin\">\n                    <div class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d9550d\" data-eae-slider=\"22002\" data-id=\"44d9550d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578f355f elementor-widget elementor-widget-sidebar\" data-id=\"578f355f\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"recent-posts-2\" class=\"widget widget_recent_posts widget_about_posts\"><h3 class=\"title\"><span>Recent Posts<\/span><\/h3><div class=\"item\"><a class=\"post-title\" href=\"https:\/\/initala.com\/en\/gli-strumenti-per-la-seo\/\" title=\"TOOLS FOR SEO\">TOOLS FOR SEO<\/a><time class=\"entry-date published updated\" datetime=\"2023-02-23T19:13:51+01:00\" itemprop=\"datePublished\">23\/02\/2023<\/time> <\/div><div class=\"item\"><a class=\"post-title\" href=\"https:\/\/initala.com\/en\/dem-per-la-brand-strategy\/\" title=\"DEM, FOR BRAND STRATEGY\">DEM, FOR BRAND STRATEGY<\/a><time class=\"entry-date published updated\" datetime=\"2023-01-26T10:40:38+01:00\" itemprop=\"datePublished\">26\/01\/2023<\/time> <\/div><div class=\"item\"><a class=\"post-title\" href=\"https:\/\/initala.com\/en\/startupitalia-vs-usa\/\" title=\"Startup:Italy vs Usa\">Startup:Italy vs Usa<\/a><time class=\"entry-date published updated\" datetime=\"2022-12-28T20:16:37+01:00\" itemprop=\"datePublished\">28\/12\/2022<\/time> <\/div><div class=\"item\"><a class=\"post-title\" href=\"https:\/\/initala.com\/en\/ucd-una-vita-a-risolvere-problemi\/\" title=\"UCD &#8211; Una vita a risolvere problemi\">UCD - A whole life to solve problems<\/a><time class=\"entry-date published updated\" datetime=\"2021-07-28T15:26:05+02:00\" itemprop=\"datePublished\">28\/07\/2021<\/time> <\/div><div class=\"item\"><a class=\"post-title\" href=\"https:\/\/initala.com\/en\/fda-esportare-alimenti-negli-stati-uniti\/\" title=\"FDA \u2013 EXPORT FOOD TO USA\">FDA \u2013 EXPORT FOOD TO USA<\/a><time class=\"entry-date published updated\" datetime=\"2021-07-21T18:00:41+02:00\" itemprop=\"datePublished\">21\/07\/2021<\/time> <\/div><\/div><div id=\"categories-2\" class=\"widget widget_categories\"><h3 class=\"title\"><span>Categories<\/span><\/h3>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-48\"><a href=\"https:\/\/initala.com\/en\/category\/branding\/\">Branding<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/initala.com\/en\/category\/digital-thinking\/\">Digital Thinking<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-41\"><a href=\"https:\/\/initala.com\/en\/category\/usa\/\">USA<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-27008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-thinking"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gli strumenti per la SEO - Initala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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