{"id":26717,"date":"2021-07-28T15:26:05","date_gmt":"2021-07-28T13:26:05","guid":{"rendered":"https:\/\/initala.com\/?p=26717"},"modified":"2025-12-28T17:57:17","modified_gmt":"2025-12-28T16:57:17","slug":"ucd-una-vita-a-risolvere-problemi","status":"publish","type":"post","link":"https:\/\/initala.com\/en\/ucd-una-vita-a-risolvere-problemi\/","title":{"rendered":"UCD - A whole life to solve problems"},"content":{"rendered":"
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UCD - A WHOLE LIFE TO SOLVE PROBLEMS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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USER CENTERED DESIGN<\/h3>

Do you know when we are surfing on a website and we do not find a button or we are not clear how and where to do that particular thing?<\/span><\/em><\/p>

These problems are called usability<\/strong> or navigation problems that arise from a badly made User Centered Design. Today we can not ignore the application of this matter in our lives, whatever we do in our daily life provides for a good 90% interface with a screen, And if what we visualize on these screens doesn\u2019t have a good navigation design, it can really waste precious time.<\/span><\/p>

– Don\u2019t Make me Think! <\/span><\/em>– Steve<\/strong> Krug<\/strong><\/span><\/p>

It is the book<\/a><\/strong> by Steve Krug, and that\u2019s what we think every time we come across a new website or app. We just want to do what we need, quickly and without having to waste too much time figuring out how.<\/span><\/p>

When we talk about User Centered Design we mean all that design focused on the needs of the user. The UCD aims to solve user usability problems around a product\/service. The designer who works on the design of the service will have to determine upstream what could be the break points in which the user could run, so as to adapt the service to the natural process of behavior of the User within the navigation space, without vice versa, having to change the natural behavior of the user. <\/span><\/p>

Once the best solutions are established, the designer will have to start a series of tests. Through these tests he verifies if his theses are correct, where otherwise he will have to intervene in terms of improvements and changes. All this allows the best usability of a product\/ service and at the same time allows you to amortize costs managing to predict any future problems related to design.<\/span><\/p>

The UCD seeks simple solutions for the user to complex problems.<\/span><\/p>

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USER EXPERIENCE<\/h3>

The material that takes care of this kind of aspects is usually called User Experience Design (UX).<\/span>\u00a0<\/span>The term was coined in the 90s by Donald Norman, a scholar of cognitive sciences and psychology, to indicate a set of aspects regarding interaction with a product or service.<\/i><\/span> The User Experience is well defined by ISO<\/span><\/a>\u00a0<\/strong>(International Organization for Standardization<\/i>) as:<\/span><\/p>

ISO 9241-210 “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”.<\/span><\/p>

According to the ISO definition, the user experience includes all emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and realizations of users that occur before, during and after use.<\/span>\u00a0The ISO also lists three factors that influence the user experience: the system, the user and the context of use.\u00a0<\/span><\/p>

The User Experience designer is the one who deals with designing the best user experience. Very often we think that when we talk about User Experience, we are referring only to the digital field but in reality the approach is broader and applicable to any kind of good. The user experience can also happen when we feel involved by packaging<\/b><\/a> of our latest online purchase. But what we\u2019re focusing on now is the digital aspect. <\/span><\/p>

The User Experience design includes:<\/span><\/p>