Travis Scott: brand, brand, brand!
Travis Scott, born in 1992, is an American rapper and record producer. She married Kylie Jenner, an American celebrity and businesswoman, with whom she had her first child, Stormi, on 1st February, 2018.
Travis besides being an artist in the music field is a multifaceted figure and a real professional branding. His works expand beyond the musical world to the fields of fashion, gaming and entertainment. In fact the artist to not miss anything on March 15 launches CACTI his first alcoholic drink. The drink was officially presented to the public at Grammy Awards last March 2021
Cacti is sold in cans in packs of 9 in different flavors Lime, Pineapple and Strawberry. The Lime and Pineapple flavors can also be purchased individually. The alcoholic drink is currently only available in the United States, on the app Drizly, an app selling alcoholic products in the US, and on the online store of CACTI where you can also buy merchandising.
In 2020, rumors about the brand’s launch began circulating, as some photos showed Travis wearing the logo and several billboards featured the same mark. From the outset, it was known that the brand would be registered under the “alcoholic beverages” category. As we can also see on the CACTI website, there is a dedicated merch section, which does not rule out the possibility that the brand may later evolve into a full-fledged apparel brand.
In 2017 Travis launches CACTUS JACK RECORDS his record label with which he begins to sign several collaborations, the most important and well-known are those with NIKE.
From that moment on, he never slowed down and continued to develop new projects up to the present day. In 2020, the collaboration with Fortnite debuted, the video game followed by millions of young players. As many as 12 million people worldwide watched the April 2020 event: a live concert created in the game’s distinctive style.
PlayStation had already hinted at a collaboration with the artist under the Cactus Jack name and with Nike. The brand then launched a new apparel collection ahead of the October commercial dedicated to the release of the PS5, in which Travis appears as the main protagonist.
In September 2020, the collaboration with McDonald’s was launched. The commercial promoted a special menu dedicated to the rapper and available exclusively in the United States. To avoid excluding international fans, Travis also released a Cactus Jack–branded capsule collection.
In December 2020, the collaboration with Byredo, the well-known Swedish fragrance brand, was released. Travis created a limited-edition perfume and candle called Space Rage.
2020 was a unique year for everyone, and Travis was no exception, standing out through numerous marketing initiatives. Who knows what 2021 has in store for him.